Magdalena Petersson McIntyre

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Associate Professor

University of Gothenburg

Sweden

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About

Magdalena Petersson McIntyre is an Associate Professor at the University of Gothenburg, Sweden. Her research focuses on the intersections of fashion, sustainability, and gender, as evidenced by her recent articles exploring topics such as sustainable wardrobes, the gendered economy, and the commodification of feminism. She engages critically with how digital influences shape consumer identities and agency in contemporary society.

Recent Grants

Grant: Close

Digcon: digitalizing consumer culture

Open Date: 2013-01-01

Close Date: 2016-12-01

Articles (5)

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

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Magdalena Petersson McIntyre

Research Interests

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About

Recent Grants

Articles (5)

Shame, Blame, and Passion: Affects of (Un)sustainable Wardrobes

Fashionable detachments: wardrobes, bodies and the desire to let go

It’s Not All ‘Bout the Money: (Un)doing the Gendered Economy

Commodifying feminism: Economic choice and agency in the context of lifestyle influencers and gender consultants

Agencing femininity: digital Mrs. Consumer in intra-action

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