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Magdalena Sobocińska

Wroclaw University of Economics and Business

Poland

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Professors in Poland Professors in Marketing Marketing professors in Poland

Articles (13)

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2026

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2025

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2025

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2025

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2022

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2022

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2021

Collaborators (5)

Katarzyna Kopeć

Jagiellonian University

POLAND

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Artur Rot

Wroclaw University of Economics and Business

POLAND

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Joanna Krupowicz

professor

Wroclaw University of Economics and Business

POLAND

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Karol Kociszewski

Associate Professor

Wrocław University of Economics

POLAND

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Boguslawa Drelich - Skulska

Professor

Wroclaw University of Economics and Business

POLAND

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Magdalena Sobocińska

Research Interests

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Articles (13)

The Use of Generative Artificial Intelligence in Market Communication in the Era of the Internationalisation of Enterprises

Wprowadzenie. Kultura w dobie rozwoju sztucznej inteligencji – perspektywa artystyczna, zarządcza i prawna

251The metaverse as a new dimension of value management for cultural participants

Transformacja cyfrowa marketingu w obszarze komunikacji z klientami w firmach działających na polskim rynku B2C

The supply-side of the organic food market in the light of relations between farmers and distributors

Kreowanie marki w sferze kultury. Uwarunkowania, strategie, narzędzia

The Marketing Activities of Cultural Institutions as a Response to the Development of Streaming Platforms and the Virtualisation of Cultural Participation

The Potential and Conditions of the Development of Virtual Reality in Education at the Higher Education Level

Decision-Making Processes of Renewable Energy Consumers Compared to Other Categories of Ecological Products

Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study)

Recenzja wchodzącej w skład serii Transcarpathica pracy zbiorowej pod redakcją dra hab. Łukasza Wróblewskiego, prof. AWSB pt. Polsko-czeska współpraca transgraniczna w świetle wyzwań pandemicznych i postpandemicznych (tom VIII)

Processes of Modernization of Consumption in Poland in the Context of the Sustainable Consumption and the Functioning of the Renewable Energy Market

Artificial Intelligence and Human Talent in Decision Making in the Sphere of Marketing in an Enterprise

Collaborators (5)

Katarzyna Kopeć

Artur Rot

Joanna Krupowicz

Karol Kociszewski

Boguslawa Drelich - Skulska

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