Małgorzata Bartosik-Purgat
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Associate Professor/PhD
PolandResearch Interests
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About
Małgorzata Bartosik-Purgat is an Associate Professor at Poznań University of Economics and Business in Poland. Her research areas encompass digital maturity in global value chains, female empowerment, cross-cultural business communication, and the adoption of Industry 4.0 technologies. She has published extensively on topics such as young consumer perceptions, knowledge transfer in multinational enterprises, and the usage of new media tools in communication.
Recent Grants
Grant: Close
Wpływ nowoczesnych instrumentów komunikacji marketingowej na efektywność działalności przedsiębiorstw na rynku międzynarodowym
Open Date: 2016-01-18
Close Date: 2019-10-17
Grant: Close
The impact of modern marketing communication tools on the efficiency of business activity of enterprises in international markets
Open Date: 2016-01-01
Close Date: 2020-01-01
Grant: Close
New media in consumer behavior on the international market
Open Date: 2015-01-01
Close Date: 2016-01-01
Grant: Close
Buyers' behaviour in culturally diverse European environments
Open Date: 2005-01-01
Close Date: 2007-01-01
Grant: Close
Strategies of Polish companies to the expansion of foreign companies
Open Date: 2003-01-01
Close Date: 2005-01-01
Articles (13)
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2024
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2023
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2023
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2022
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2022
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2022
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2021
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2020
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2020
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2020
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2020
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2020
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2020
Collaborators (4)
Joanna Bednarz
Associate Professor
University of Gdańsk
BARBARA JANKOWSKA
FULL PROFESSOR
Poznań University of Economics and Business
Ewa Mińska-Struzik
Poznań University of Economics and Business
Iwona Olejnik
Poznań University of Economics and Business
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