Małgorzata Wiścicka - Fernando
Assistant Professor
PolandResearch Interests
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About
Małgorzata Wiścicka - Fernando is an Assistant Professor at the University of Szczecin in Poland. Her research interests focus on consumer behavior in digital environments, exploring themes such as the influence of virtual reality on purchasing decisions and the emotional factors affecting consumer choices. Recent publications include studies on sustainable behavior analysis in fast-moving consumer goods and the role of mobile technologies in online shopping during the Covid-19 pandemic.
Articles (8)
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2025
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2024
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2024
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2023
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2022
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2021
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2021
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2021
Collaborators (3)
Sandra Misiak-Kwit
Assistant Professor
University of Szczecin
Konrad Biercewicz
University of Szczecin
Jarosław Duda
University of Szczecin
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