Malgorzata Latuszynska
profesor
University of Szczecin
PolandResearch Interests
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About
Professor Malgorzata Latuszynska is a faculty member at the University of Szczecin, Poland. Her research areas encompass the effectiveness of advertising, energy decision-making, and the application of cognitive neuroscience techniques in marketing. Recent articles include studies on virtual reality's impact on advertising and the incorporation of neurophysiological measures to assess social advertising effectiveness.
Articles (8)
Year:
2023
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2022
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2022
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2021
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2020
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2020
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2020
Year:
2020
Collaborators (3)
Anna Borawska
Assistant professor
University of Szczecin
POLAND
Mariusz Borawski
Maritime University of Szczecin
POLAND
Jarosław Duda
University of Szczecin
POLAND
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