Mar Iglesias-García

Profesora Contratada Doctora

Universidad de Alicante

Spain

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About

Mar Iglesias-García is a Profesora Contratada Doctora at Universidad de Alicante, Spain. Her research areas encompass digital communication, professional competencies, and the intersection of technology with cultural institutions. Recent articles include analyses of audiovisual policies in Spain, communication transparency of innovation projects, and the evolution of search engine technologies.

Articles (11)

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2025

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2025

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2024

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2023

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2023

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2022

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2022

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2022

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2021

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Universidad de Alicante

SPAIN

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Mar Iglesias-García

Research Interests

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Articles (11)

Digital communication and NextGenerationEU european funds: analysis of the web portals of spanish administrations

El videoclip musical narrativo de temática trans en España y la evolución en sus políticas de representación audiovisual

Museos y tecnología: El caso del MACA y su interacción con el público

Técnicas digitales para el estudio de las competencias y perfiles profesionales

Professional competencies in digital profiles: search engine optimizers

Competences of SEO specialists: a perspective from the labor market. Technical note

From Memex to Google: The origin and evolution of search engines

Communication and Transparency of Innovation: The Case of the Valencian Community (Spain)

Who does SEO in Spain? A cybermetric methodology for the construction of company universes

Communication policies for innovation financed with public funds in Spain: the experts’ view

Experiencia de búsqueda en cibermedios: análisis comparativo de diarios nativos digitales

Collaborators (6)

Marta Martín Llaguno

Natalia Papi-Galvez

CRISTINA GONZÁLEZ DÍAZ

Vicente García-Escrivá

Maria J. Vilaplana-Aparicio

Raquel Escandell Poveda

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