María Galmes Cerezo

profesor ayudante doctor

Universidad Complutense de Madrid

Spain

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About

María Galmes Cerezo is an Assistant Professor at Universidad Complutense de Madrid, Spain. Her research focuses on the impact of gambling strategies on youth, responsible marketing communication in online gambling, and the digital vulnerability of young individuals. She has published recently on topics such as family perceptions of online gambling and the design of experiential corporate events.

Articles (13)

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2025

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2025

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2021

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2021

Collaborators (10)

María José Narros González

Profesor Titular

Universidad Complutense de Madrid

SPAIN

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Victoria Martín Martín

Profesora asociada

Universidad Complutense de Madrid

SPAIN

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CARMEN CRITSÓFOL-RODRÍGUEZ

Profesora Contratado Doctor

University of Malaga

SPAIN

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Marta Retamosa - Ferreiro

Profesor asociado

University of Castilla-La Mancha

SPAIN

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Irene Aliagas

Proffesor

Universidad Internacional de La Rioja

SPAIN

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Juan Enrique Gonzálvez Vallés

Profesor Contratado Doctor

Universidad Complutense de Madrid

SPAIN

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MÓNICA DÍAZ-BUSTAMANTE VENTISCA

PROFESORA CONTRATADA DOCTOR (ANTES AYUDANTE DOCTOR Y ASOCIADA) DEL DEPARTAMENTO DE ORGANIZACIÓN DE EMPRESAS Y MARKETING

Universidad Complutense de Madrid

SPAIN

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Gema Martinez-Navarro

Profesor Contratado Doctor I.

Universidad Complutense de Madrid

SPAIN

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José A. Ruiz San Román

Profesor Titular

Universidad Complutense de Madrid

SPAIN

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Sonia Carcelén-García

Profesor Contratado Doctor

Universidad Complutense de Madrid

SPAIN

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María Galmes Cerezo

Research Interests

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About

Articles (13)

Proyecto de Investigación: Impacto de las estrategias comerciales de los operadores de juego de azar y apuestas entre los jóvenes

Responsible Marketing Communication in Online Gambling: A Systematic Review of Strategies Targeting Youth

A Holistic and Multidimensional Methodology Proposal for a Persona with Total Visual Impairment Archetype on the Web

A Holistic and Multidimensional Methodology Proposal for a Persona with Total Visual Impairment Archetype on the Web

diseño de eventos experienciales corporativos: el caso del Evento World Corporate Golf Challenge

La comunicación experiencial como estrategia creativa para promocionar los eventos turísticos españoles

Young People’s Perception of the Danger of Risky Online Activities: Behaviours, Emotions and Attitudes Associated with Their Digital Vulnerability

Digital vulnerability in young people: gender, age and online participation patterns

La percepción de las familias sobre el juego de azar online: factores de riesgo asociados a los menores / Families’ Perceptions of Online Gambling: Risk Factors Associated with Children

Families' Perceptions of Online Gambling: Risk Factors Associated with Children

Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience

Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience

El engagement y la sorpresa en la comunicación digital de las marcas

Collaborators (10)

María José Narros González

Victoria Martín Martín

CARMEN CRITSÓFOL-RODRÍGUEZ

Marta Retamosa - Ferreiro

Irene Aliagas

Juan Enrique Gonzálvez Vallés

MÓNICA DÍAZ-BUSTAMANTE VENTISCA

Gema Martinez-Navarro

José A. Ruiz San Román

Sonia Carcelén-García

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