Marc Riar

Assistant Professor

IÉSEG School of Management

France

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About

Marc Riar is an Assistant Professor at IESEG School of Management in France. His research areas focus on gamification, human-robot collaboration, and augmented reality, as highlighted by his recent publications. His work investigates topics such as trust-building in virtual environments, consumer behavior in augmented shopping experiences, and the dynamics of user intentions related to cooperation and game features.

Articles (6)

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2022

Year:

2022

Collaborators (4)

Benedikt Morschheuser

Professor of Information Systems

University of Bamberg

GERMANY

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Juho Hamari

Professor

University of Tampere

FINLAND

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Filipe Gama

Tampere University

FINLAND

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Nannan Xi

University of Tampere

FINLAND

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Marc Riar

Research Interests

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Contact this professor

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Articles (6)

Can Gamification Foster Trust-Building in Human-Robot Collaboration? An Experiment in Virtual Reality

What drives user interest and purchase of virtual 3D assets? An empirical investigation of 3D model attributes and pricing dynamics

Altruism or egoism – how do game features motivate cooperation? An investigation into user we-intention and I-intention

Using augmented reality for shopping

The challenges of entering the metaverse: An experiment on the effect of extended reality on workload

Gamification of cooperation: A framework, literature review and future research agenda

Collaborators (4)

Benedikt Morschheuser

Juho Hamari

Filipe Gama

Nannan Xi

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