Marcel Huettermann
Lecturer and Researcher
University of Zurich
Research Interests
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About
Marcel Huettermann is a Lecturer and Researcher at Zurich University of Applied Sciences, Switzerland. His research focuses on fan engagement behavior, including validation of measurement scales and the components and outcomes of engagement in team sports. Recent articles reflect his expertise in esports fan engagement, non-transactional fan engagement effects on merchandise consumption, and the analysis of video production platforms within Swiss sports teams.
Articles (6)
Collaborators (2)
Masayuki Yoshida
Professor
Hosei University
JAPAN
Rui Biscaia
University of Bath
UNITED KINGDOM
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