Marcia Christina Ferreira
Senior Lecturer in Digital and Social Media Marketing
University of Essex
United KingdomResearch Interests
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About
Dr. Marcia Christina Ferreira is a Senior Lecturer in Digital and Social Media Marketing at the University of Essex, UK. Her research interests focus on the intersection of identity, consumption, and market dynamics within online communities. Recent publications include studies on digital marketing strategies and the role of digital enclaves in facilitating participation in racialized markets.
Articles (2)
Year:
2024
Year:
2023
Collaborators (1)
Olivier Sibai
University of Bath
UNITED KINGDOM
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