Marcus Goncalves

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Associate Professor of the Practice

United States

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Marcus Goncalves is an Associate Professor of the Practice at Boston University MET, USA. His research primarily focuses on neuromarketing, gender pay disparities, and women entrepreneurship across various cultural contexts. Recent articles include studies on AI adoption in multinational corporations and the examination of barriers faced by women entrepreneurs in urban Ireland.

Recent Grants

Grant: Close

Internationalization Strategies of Lusophone MNEs in Africa

Open Date: 2016-07-01

Close Date: 2016-12-01

Articles (13)

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2025

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2021

Collaborators (3)

Irene Aliagas

Proffesor

Universidad Internacional de La Rioja

SPAIN

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Luis Manuel Cerdá Suárez

Universidad Internacional de La Rioja

SPAIN

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HUI (HARRY) XIA

Professor

California State University, Fresno

UNITED STATES

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Marcus Goncalves

Research Interests

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About

Recent Grants

Articles (13)

Regulating the Mind: Neuromarketing, Neural Data and Stakeholder Trust Under California’s CCPA

Mapping Gender Pay Disparities in Chinese Finance: A Systematic Literature and Bibliometric Review

Innovative Pathways: Leveraging AI Adoption and Team Dynamics for Multinational Corporation Success

Exploring Barriers and Enablers for Women Entrepreneurs in Urban Ireland: A Qualitative Study of the Greater Dublin Area

A Bibliometric Analysis of Women Entrepreneurship: Current Trends and Challenges

Leadership and Entrepreneurial Choices: Understanding the Motivational Dynamics of Women Entrepreneurs in Iran

Drivers for Women Entrepreneurship in Greece: A Case Analysis of Early-Stage Companies

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Drivers and motivations of Lebanese women entrepreneurs: insights from the demand-constraint-choice framework

Drivers for women entrepreneurship in Central Asia: A case analysis of Kazakhstani enterprises

Knowledge Management as A Catalyst for Business Process Digitalisation

Internationalization as an integrated process: Evidence from SMEs in Lusophone Africa

Local response to global crisis – the effect of COVID-19 pandemic on SMEs and government export assistance programs in Central California

Collaborators (3)

Irene Aliagas

Luis Manuel Cerdá Suárez

HUI (HARRY) XIA

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