Marcus Mergenthaler

Professor

Fachhochschule Südwestfalen

Germany

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Marcus Mergenthaler is a Professor at Fachhochschule Südwestfalen - Standort Soest in Germany. His research areas include animal management, agricultural practices, and consumer behavior, with a focus on ethical dilemmas, livestock perceptions, and market transparency. Recent articles explore topics such as the psychological distance in wolf management, perceptions of agrivoltaics, and the acceptability of animal-free cheese products.

Articles (19)

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2021

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2021

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2020

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2020

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2020

Collaborators (1)

Marc Boelhauve

South Westphalia University of Applied Sciences

GERMANY

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Marcus Mergenthaler

Research Interests

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Articles (19)

Psychological distance and ethical dilemmas in wolf management in pasture settings in Germany

Ausgewählte Sichtweisen von Landwirtinnen und Landwirten auf die Nutztierhaltung in Deutschland

Medienberichterstattung über Nutztierhaltung: Wahrnehmungen und Bewertung in der deutschen Bevölkerung

Eye-Tracking Experiment on Perception and Acceptance of Agrivoltaics: Pilot Study on the Impact of Grassland Use Visualisations

Farmers’ Attitudes in Connection with the Potential for Rodent Prevention in Livestock Farming in a Municipality in North Rhine-Westphalia, Germany

Acceptance of animal-free cheese products: Evidence from an information experiment in Germany

Change talk: Levels of adaptability to the livestock sector transformation

Diagnosis on market transparency for grain legumes via the market and price reports (MPR),Informationsasymmetrien und Marktmacht reduzieren: Eine qualitative Analyse zur Verbesserung der Markttransparenz und Preisberichterstattung bei Körnerleguminosen

Emotional response to pictures of farm animals: Influence of picture content and recipient characteristics

The Influence of Infant Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking

Use of insect pest thresholds in oilseed rape and cereals: is it worth it?

Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens

The Combined Effect of IgG and Fe Supply and Feeding Management on Growth Rates of Calves on Eight Commercial Dairy Farms in Germany

Webcam Eye Tracking for Monitoring Visual Attention in Hypothetical Online Shopping Tasks

Farmers’ Preferences Regarding the Design of Animal Welfare Programs: Insights from a Choice-Based Conjoint Study in Germany

Perceived Implementation of Integrated Pest Management on Farms in North-West Germany,Wahrgenommene Umsetzung des integrierten Pflanzenschutzes bei landwirtschaftlichen Betrieben in Nordwestdeutschland

Cultivation of faba beans for regional protein supply: a case study on the association ‘Rheinische Ackerbohne e.V.’

Market and institutional limits in supplying animal welfare: Some conceptual thoughts for future agricultural economic research

Prospective Cultivation Area of Field Peas Used in Animal Meat Substitutes in the EU

Collaborators (1)

Marc Boelhauve

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