Marek Rutkowski

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Lecturer at MBA studies. Courses: Marketing and Brand Management (MBA in Innovative Enterprise Management, MBA in Healthcare, MBA in Public and Community Management), Promotion of Cities and Regions (MBA in Public and Community Management)

WSEI University

Poland

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About

Marek Rutkowski is a Lecturer at WSEI University in Poland, where he teaches courses in Marketing and Brand Management and the Promotion of Cities and Regions. His research focuses on sustainable development, innovative enterprise management, and the application of machine learning technologies in marketing strategies. Recent articles by Dr. Rutkowski explore topics such as transport service quality assessment, eco-friendly vehicle demand forecasting, and optimizing logistics processes.

Recent Grants

Grant: Close

Partnerstwo w kanałach dystrybucji materiałów budowlanych

Open Date: 2005-05-01

Close Date: 2006-10-01

Articles (7)

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2025

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2025

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2025

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2024

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2024

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2024

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2024

Collaborators (1)

Tomasz Smutek

Lecturer

University of Economics and Innovation

POLAND

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Marek Rutkowski

Research Interests

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Recent Grants

Articles (7)

Management-Oriented Assessment of Transport Service Quality Using Logistics Monitoring System and Harrington’s Desirability Function in Support of SDG 9

Forecasting Demand for Eco-Friendly Vehicles Using Machine Learning Technologies in the Era of Management 5.0

Assessment and Forecasting of the Environmental Sustainability Statuses of Innovative Enterprises in the Context of Sustainable Development

Advanced methods for target audience identification: enhancing marketing strategies through machine learning and data analytics

Optimizing order picking processes in warehouses: strategies for efficient routing and clustering

A Comprehensive Analysis of the Best Practices in Applying Environmental, Social, and Governance Criteria within the Energy Sector

Local development and entrepreneurship: legal, economic and managerial determinants. A multidisciplinary approach

Collaborators (1)

Tomasz Smutek

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