Margareta Nadanyiova

AMBIS University

Czech Republic

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Professors in Marketing

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Articles (10)

The Impact of Influencer Marketing on the Decision-Making Process of Generation Z

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Year:

2023

Sustainable Marketing and its Impact on the Image of the Company

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Year:

2023

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

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Year:

2021

BRAND VALUE SOURCES IN BANKING INDUSTRY: EVIDENCE FOR MARKETING COMMUNICATION ACROSS GENERATIONAL COHORTS

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Year:

2021

Brand value sources in banking industry: Evidence for marketing communication across generational cohorts,Źródła wartości marki w branży bankowej: Dowody komunikacji marketingowej w koorcie pokoleniowej

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Year:

2021

DIGITAL MARKETING AS A SOURCE OF COMPETITIVE ADVANTAGE: CASE STUDY OF SLOVAK REPUBLIC

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Year:

2021

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

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Year:

2020

Green Marketing as a Part of the Socially Responsible Brand's Communication from the Aspect of Generational Stratification

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Year:

2020

THE IMPACT OF INFLUENCERS ON THE DECISION-MAKING PROCESS REGARDING THE PURCHASE OF THE BRAND PRODUCT

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Year:

2020

THE IMPACT OF INFLUENCERS ON THE DECISION-MAKING PROCESS REGARDING THE PURCHASE OF THE BRAND PRODUCT

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Year:

2020

Collaborators (2)

Lucia Sujanska

SLOVAKIA

Lubica Gajanova

CZECH REPUBLIC

Margareta Nadanyiova

Research Interests

Explore related searches

Contact this professor

Articles (10)

The Impact of Influencer Marketing on the Decision-Making Process of Generation Z

Sustainable Marketing and its Impact on the Image of the Company

Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times

BRAND VALUE SOURCES IN BANKING INDUSTRY: EVIDENCE FOR MARKETING COMMUNICATION ACROSS GENERATIONAL COHORTS

Brand value sources in banking industry: Evidence for marketing communication across generational cohorts,Źródła wartości marki w branży bankowej: Dowody komunikacji marketingowej w koorcie pokoleniowej

DIGITAL MARKETING AS A SOURCE OF COMPETITIVE ADVANTAGE: CASE STUDY OF SLOVAK REPUBLIC

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Green Marketing as a Part of the Socially Responsible Brand's Communication from the Aspect of Generational Stratification

THE IMPACT OF INFLUENCERS ON THE DECISION-MAKING PROCESS REGARDING THE PURCHASE OF THE BRAND PRODUCT

THE IMPACT OF INFLUENCERS ON THE DECISION-MAKING PROCESS REGARDING THE PURCHASE OF THE BRAND PRODUCT

Collaborators (2)

Lucia Sujanska

Lubica Gajanova

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