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Maria Madalena Eça Guimarães de Abreu

Professor of Marketing and Business Economics

Instituto Politécnico de Leiria

Portugal

Research Interests

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About

Maria Madalena Eça Guimarães de Abreu is a Professor of Marketing and Business Economics at Instituto Politécnico de Coimbra, Portugal. Her research interests include digital marketing trends, social media's impact on NGOs, and the experiences of digital nomads. She has contributed to various articles focusing on the intersection of marketing and social impact, reflecting her commitment to contemporary business practices.

Articles (18)

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2026

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2021

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2021

Collaborators (8)

Sara Rute Monteiro da Silva e Sousa

Professor

Instituto Superior de Contabilidade e Administração de Coimbra

PORTUGAL

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Margarida Franca

Professora Adjunta Convidada

Instituto Politécnico de Leiria

PORTUGAL

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Clara Almeida Santos

Assistant Professor/Professora Auxiliar

University of Coimbra

PORTUGAL

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António Azevedo

Professor Associado com Agregação

PORTUGAL

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Isabel Pedrosa

Associate Professor

Polytechnic Institute of Bragança

PORTUGAL

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Inês Domingues

Professor Auxiliar

University of Porto

PORTUGAL

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Victor Santos

Adjunt Professor

Instituto Superior de Contabilidade e Administração de Coimbra

PORTUGAL

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Eduardo Natividade-Jesus

Professor

Instituto Politécnico de Leiria

PORTUGAL

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Maria Madalena Eça Guimarães de Abreu

Research Interests

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About

Articles (18)

Digital Marketing in Religious Tourism: Spreading God’s Word via Digital Media at the Shrine of Fátima

SDG 12: Responsible Consumption and Production: Using PBL to Foster Engagement and Empower Students with Sustainable Practices

SDG10: Reduced Inequalities. Fight Against Hunger and Food Waste: Case Study at IPC

Religious Marketing in the Age of Digitalization and the Metaverse

Exploring Consumer`s Behavior Regarding Organic Food in Portugal

From Contemplation to Connection: Empathy and Encounter in European Monasteries

Marketing the Future Plate – The Case of Too Good To Go

Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges

The Role of Digital Influencers in the Purchase Intention Process

An insight into the Journey of Digital Nomads in Portugal

Immersive and Transformative Spiritual Experiences: From the Inner Self to the Sense of Belonging to a Community

Cultivating Inner Peace, Innovate Education and Building the Community: The Case of Schoenstatt

ASSISTÊNCIA MÉDICA INTERNACIONAL (AMI) – O PODER DOS SOCIAL MEDIA NA AJUDA ÀS ONG-D’S

MARKETING DIGITAL – PASSADO, PRESENTE E FUTURO – AS TENDÊNCIAS E O CASO DA ICLIO

ORGANO GOLD & OG CARES FOUNDATION – “EVERYONE DESERVES A CHANCE”, GIVE BACK – UM CASO DE MARKETING EMPRESARIAL E MARKETING SOCIAL DE MÃOS DADAS

RENAULT - EXPANSÃO E INTERNACIONALIZAÇÃO DA MARCA NO BRASIL

TIMWE – UM PARCEIRO DIGITAL DE SUCESSO NO MARKETING SOCIAL-PÚBLICO E EMPRESARIAL

We Stay Well Together: A Social Marketing Campaign

Collaborators (8)

Sara Rute Monteiro da Silva e Sousa

Margarida Franca

Clara Almeida Santos

António Azevedo

Isabel Pedrosa

Inês Domingues

Victor Santos

Eduardo Natividade-Jesus

Make your next move.