Maria Zulmira Bessa Amorim Nascimento Cunha

Professora Adjunta

Portugal

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Maria Zulmira Bessa Amorim Nascimento Cunha is an Adjunct Professor at the Instituto Superior de Educação e Ciências (ISEC Lisboa), Portugal. Her research encompasses areas such as consumer engagement in e-commerce, the impact of augmented and virtual reality on retail, and innovative teaching methods in STEM education. She has published several articles exploring themes like emotional intelligence in nursing, historical healthcare analysis, and the influence of AI in marketing strategies.

Articles (13)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2021

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2020

Collaborators (3)

António Cardoso

Universidade Fernando Pessoa

PORTUGAL

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Isabel Oliveira

Professora Convidada

Instituto Politécnico de Leiria

PORTUGAL

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Isabel Maria Soares Pinto Oliveira

Adjunct professor

Instituto Politécnico de Leiria

PORTUGAL

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Maria Zulmira Bessa Amorim Nascimento Cunha

Research Interests

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Articles (13)

Traditional Instruction and Teacher Attractiveness: Case of Portugal

Transforming Online Retail: The Impact of Augmented and Virtual Reality on Consumer Engagement and Experience in E-Commerce

REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY

Unveiling the Secrets of the Titanic through Logistic Regression

Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace

Motivating Students for Success: a Review of New Projects in Teaching Based on STEM Education

Empirical evidence of the parent company's influence on spin-off: from creation to performance

When the Sensory World is Set Aside! The New Fantastic World of Luxury

In-depth Historical Analysis of Healthcare Screening Systems

Inteligência Emocional em Enfermeiros – a visão do psicólogo

THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND WELL-BEING IN UNIVERSITY STUDENTS

An empirical investigation into organizational level antecedents of value co-destruction in Lisbon, Portugal: A hospitality sector case

Threats, Challenges, And Opportunities for Open Universities and Massive Online Open Courses in The Digital Revolution

Collaborators (3)

António Cardoso

Isabel Oliveira

Isabel Maria Soares Pinto Oliveira

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