Mariah Wellman

Assistant Professor

Michigan State University

United States

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Mariah Wellman is an Assistant Professor at Michigan State University in the United States. Her research areas include social media dynamics, wellness influencer trends, and the intersection of identity and marketing within digital platforms. Recent publications explore topics such as the social media content creation of BRCA previvors and the implications of performative allyship in influencer culture.

Articles (9)

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2025

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2024

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2024

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2023

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2022

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2022

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2021

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2020

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2020

Collaborators (3)

Avery Holton

Chair, Associate Professor

University of Utah

UNITED STATES

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Brian Ekdale

Associate Professor

Iowa State University

UNITED STATES

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Kimberly A. Kaphingst

University of Utah

UNITED STATES

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Mariah Wellman

Research Interests

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Articles (9)

Examining BRCA Previvors’ Social Media Content Creation as a Form of Self and Community Care: Qualitative Interview Study

“A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

The Ranch Malibu: Operationalizing Wellness Tourism on TikTok

Dodging negativity like it’s my freaking job: marketing postfeminist positivity through Beachbody fitness on Instagram

Previvorship Posting: Why Breast Cancer Previvors Share Their Stories on Social Media

Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram

Trans-mediated parasocial relationships: Private Facebook groups foster influencer–follower connection

Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content

What it means to be a bodybuilder: social media influencer labor and the construction of identity in the bodybuilding subculture

Collaborators (3)

Avery Holton

Brian Ekdale

Kimberly A. Kaphingst

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