Mariann (Maz) Hardey

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Professor Business & Computing, part of the Directorate Advanced Research Computing (ARC) University Durham

University of Durham

United Kingdom

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Professor Mariann (Maz) Hardey is a member of the Directorate Advanced Research Computing (ARC) at Durham University in the United Kingdom. Her research interests encompass university-industry collaboration, social media dynamics in healthcare and education, and the impacts of cultural upbringing on technology usage. Recent publications highlight her focus on employability, online gender-based violence, and the influence of social media on public health messaging.

Recent Grants

Grant: Close

Creative Fuse North East

Open Date: 2016-04-30

Close Date: 2018-10-31

Articles (16)

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2025

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2022

Collaborators (10)

Chrysostomos Apostolidis

Durham University Business School

UNITED KINGDOM

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Josep Vidal-Alaball

Adjunct Professor

Universitat de Vic - Universitat Central de Catalunya

SPAIN

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Rille Raaper

Associate Professor

University of Durham

UNITED KINGDOM

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Alex Fenton

University of Salford

UNITED KINGDOM

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Emma Kavanagh

Bournemouth University

UNITED KINGDOM

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Rosy Boardman

The University of Manchester

UNITED KINGDOM

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Femi Olan

Senior lecturer ® (Associate Professor)

University of Essex Business School

UNITED KINGDOM

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Opeoluwa Aiyenitaju

Lecturer

Manchester Metropolitan University

UNITED KINGDOM

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Anna Mary Cooper-Ryan

Lecturer

University of Salford

UNITED KINGDOM

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Wasim Ahmed

Senior Lecturer in Digital Business

University of Stirling

UNITED KINGDOM

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Mariann (Maz) Hardey

Research Interests

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About

Recent Grants

Articles (16)

Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis

University-industry collaboration for academic success and employability: a connectivist perspective

Credibility and influence in health messaging: examining medical professionals' role on X in promoting N95 respirators during COVID-19

Towards the development of an explainable e-commerce fake review index: An attribute analytics approach

#Studytalk in marketised higher education: student influencers as emerging support providers

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data

Social Media Advocacy Impact on Awareness Regarding Racial Biases Associated with Pulse Oximetry: An 11-Year Longitudinal Study (Preprint)

How Does Cultural Upbringing Influence How University Students in the Middle East Utilize ChatGPT Technology?

Twitter's Role in Combating the Magnetic Vaccine Conspiracy Theory: Social Network Analysis of Tweets

Developing Techniques to Support Technological Solutions to Disinformation by Analyzing Four Conspiracy Networks During COVID-19

Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach

Women’s football subculture of misogyny: the escalation to online gender-based violence

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game

Digital seriality and narrative branching: the podcast <i>Serial</i>, Season One

Tracking the trackers: Self-tracking in households as social practice

Collaborators (10)

Chrysostomos Apostolidis

Josep Vidal-Alaball

Rille Raaper

Alex Fenton

Emma Kavanagh

Rosy Boardman

Femi Olan

Opeoluwa Aiyenitaju

Anna Mary Cooper-Ryan

Wasim Ahmed

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