Marianna Bolognesi

This paper delves into the integration of gamification techniques within the field of linguistics to enhance data collection for academic research purposes. Through an exploration of the Word Ladders mobile application, designed to elicit hierarchical word associations and therefore linguistic data, the study investigates the potential benefits of gamification in terms of data quality, user experience, and motivation in taking part to the research and to the data collection task. The experimental design examines the advantages of a gamified approach compared to traditional research methods (online surveys), through an experimental session followed by a survey (n=189). Results showed that competition between users is a powerful motivator that can be easily integrated in gamified approaches and less so in classic online surveys, driving engagement and potentially enhancing the scalability of data collection while retaining the quality of data collected in classic lab settings. While challenges persist, our research contributes to the understanding of gamification’s impact on data collection, user experience, and motivation, laying the foundation for transformative advancements in the field of language and communication sciences.

Research on multimodal communication is complex because multimodal analyses require methods and procedures that offer the possibility of disentangling the layers of meaning conveyed through different channels. We hereby propose an empirical evaluation of the Filmic Metaphor Identification Procedure (FILMIP, Bort-Mir, L. (2019). Developing, applying and testing FILMIP: the filmic metaphor identification procedure , Ph.D. dissertation. Universitat Jaume I, Castellón.), a structural method for the identification of metaphorical elements in (filmic) multimodal materials. The paper comprises two studies: (i) A content analysis conducted by independent coders, in which the reliability of FILMIP is assessed. Here, two TV commercials were shown to 21 Spanish participants for later analysis with the use of FILMIP under two questionnaires. (ii) A qualitative analysis based on a percentage agreement index to check agreement among the 21 participants about the metaphorically marked filmic components identified on the basis of FILMIP’s seven steps. The results of the two studies show that FILMIP is a valid and reliable tool for the identification of metaphorical elements in (filmic) multimodal materials. The empirical findings are discussed in relation to multimodal communication open challenges.