Marijke De Veirman

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Visiting professor

Ghent University
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Belgium

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Marijke De Veirman is a Visiting Professor at Ghent University in Belgium. Her research primarily focuses on influencer marketing, the commercialization of social media, and the impact of sponsored content on consumer behavior. Recent publications include analyses of adolescents' responses to influencer marketing and the strategic use of social media influencers in business contexts.

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Using Child Vloggers to Instill Healthy Food Choices in Preschoolers: An Experimental Trial

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Collaborators (2)

Dieneke Van de Sompel

Professor at Ghent University

Ghent University

BELGIUM

Liselot Hudders

Professor at Ghent University

Ghent University

BELGIUM
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