Marijke De Veirman
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Visiting professor
Ghent University
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About
Marijke De Veirman is a Visiting Professor at Ghent University in Belgium. Her research primarily focuses on influencer marketing, the commercialization of social media, and the impact of sponsored content on consumer behavior. Recent publications include analyses of adolescents' responses to influencer marketing and the strategic use of social media influencers in business contexts.
Recent Grants
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Using Child Vloggers to Instill Healthy Food Choices in Preschoolers: An Experimental Trial
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Articles (6)
Collaborators (2)
Dieneke Van de Sompel
Professor at Ghent University
Ghent University
BELGIUM
Liselot Hudders
Professor at Ghent University
Ghent University
BELGIUM

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