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Marilé Pretel Jiménez

Profesora de Gestión de marcas. Vicedecana

Universidad CEU San Pablo

Spain

Research Interests

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Professors in Spain

Articles (7)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Collaborators (2)

Carmen Ruiz-Viñals

Abat Oliba CEU University

SPAIN

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Ignacio Blanco-Alfonso

Catedrático

Universidad CEU San Pablo

SPAIN

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Marilé Pretel Jiménez

Research Interests

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Articles (7)

From Fast Fashion to Shared Sustainability: The Role of Digital Communication and Policy in Generation Z’s Consumption Habits

Engagement of literature influencers on Instagram: Bookstagrammer strategies to promote reading in the family context

La construcción narrativa de la longevidad en la publicidad española: una aproximación neurocientífica a campañas ganadoras de los Premios a la Eficacia

The Influence of Artificial Intelligence on Generation Z’s Online Fashion Purchase Intention

Impacto de TikTok en la generación de Engagement en las Marcas de Moda

The engagement of literary influencers with their followers on Instagram- Bookstagrammers’ content and strategy

The Challenges of E-Commerce for Older Adults: A Qualitative Approach to Their Brakes and Motivations

Collaborators (2)

Carmen Ruiz-Viñals

Ignacio Blanco-Alfonso

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