Marina Rodríguez Hernández
Profesora Ayudante Doctora
King Juan Carlos University
SpainResearch Interests
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About
Marina Rodríguez Hernández is an Assistant Professor at King Juan Carlos University in Spain. Her research areas include luxury brand management, social media's role in marketing, and the intersection of digital media and advertising. Recent articles by Dr. Rodríguez Hernández examine topics such as the relationship between LVMH and the Paris 2024 Olympic Games, and the use of social media by royal houses for diplomatic engagement.
Articles (5)
Year:
2025
Year:
2024
Year:
2023
Year:
2022
Year:
2021
Collaborators (1)
Raquel Caerols Mateo
Universidad Complutense de Madrid
SPAIN
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