Markus Weinmann

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Professor of Business Analytics

University of Cologne
Country flagGermany

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About

Markus Weinmann is a Professor of Business Analytics at the University of Cologne, Germany. His research areas include digital experimentation, consumer behavior, and decision-making in online environments, as evidenced by his recent articles on topics such as solar panel promotion and predicting business failures from customer ratings. With a focus on data-driven insights, he explores the intersection of technology and management through innovative approaches in analytics.

Recent Grants

Grant: Close

Online Choice Architecture

Open Date: 2015-03-01

Close Date: 2017-03-01

Grant: Close

Modifying Online Interfaces to Improve Online Review Quality

Open Date: 2014-01-01

Close Date: 2015-01-01

Grant: Close

Online Product Configuration Systems: The Effects of Motivation and Expertise on Comfort with the Process and Fit of Outcome

Open Date: 2013-01-01

Close Date: 2014-01-01

Grant: Close

McKinsey Business Technology Award

Open Date: 2013-01-01

Close Date: 2013-01-01

Grant: Close

From service failures to service recovery: Measuring online consumers’ emotions during the use of online product configurators

Open Date: 2012-01-01

Close Date: 2013-01-01

Articles (7)

Year:

2025

Year:

2023

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2022

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2022

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2022

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2021

Year:

2020

Collaborators (1)

Jan vom Brocke

University of Münster

GERMANY
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