Markus Weinmann
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Professor of Business Analytics
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About
Markus Weinmann is a Professor of Business Analytics at the University of Cologne, Germany. His research areas include digital experimentation, consumer behavior, and decision-making in online environments, as evidenced by his recent articles on topics such as solar panel promotion and predicting business failures from customer ratings. With a focus on data-driven insights, he explores the intersection of technology and management through innovative approaches in analytics.
Recent Grants
Grant: Close
Online Choice Architecture
Open Date: 2015-03-01
Close Date: 2017-03-01
Grant: Close
Modifying Online Interfaces to Improve Online Review Quality
Open Date: 2014-01-01
Close Date: 2015-01-01
Grant: Close
Online Product Configuration Systems: The Effects of Motivation and Expertise on Comfort with the Process and Fit of Outcome
Open Date: 2013-01-01
Close Date: 2014-01-01
Grant: Close
McKinsey Business Technology Award
Open Date: 2013-01-01
Close Date: 2013-01-01
Grant: Close
From service failures to service recovery: Measuring online consumers’ emotions during the use of online product configurators
Open Date: 2012-01-01
Close Date: 2013-01-01
Articles (7)
Year:
2025
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2021
Year:
2020
Collaborators (1)
Jan vom Brocke
University of Münster
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