Marta Jacob

About

Dr. Marta Jacob is an Associate Professor at the University of the Balearic Islands in Spain. Her research primarily focuses on the circular economy, particularly within the hotel industry and tourism sector. Recent publications include studies on guest loyalty towards green hotels, the economic impact of scientific events on island tourism, and the dynamics of circular economy adoption at the regional level. Dr. Jacob is also interested in price elasticity and dynamic pricing strategies in the context of Spanish resort hotels.