Marta Liliana Nunes Bicho
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Full Professor
PortugalResearch Interests
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About
Dr. Marta Liliana Nunes Bicho is a Full Professor at the Instituto Português de Administração de Marketing, Portugal. Her research areas focus on urban service models, customer mindfulness in service recovery, and the legitimation of complementary and alternative medicine. She also explores social entrepreneurship and the perceived success of hybrid organizations within contested categories.
Recent Grants
Grant: Close
Managers' Strategic Decisions to Legitimacy Constraints in a Marginalized Market Category
Open Date: 2012-01-01
Close Date: 2015-12-01
Grant: Close
Linking Business-to-Business Relationship Management Inputs with Financial and Objective Outcomes
Open Date: 2009-04-01
Close Date: 2011-07-01
Articles (5)
Year:
2024
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Collaborators (4)
Natalia Araujo Pacheco
Instituto Português de Administração de Marketing
Ralitza Nikolaeva
University of St. Andrews
Carmen Lages
Universidade de Aveiro
Filipe R. Ramos
Faculdade de Ciências da Universidade de Lisboa
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