MARTA PACHECO RUEDA

Profesora contratada doctora

Universidad de Valladolid

Spain

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Dr. Marta Pacheco Rueda is an Assistant Professor at the Universidad de Valladolid, Spain. Her research areas include advertising, digital society, ecological awareness, and the evaluation of creativity in integrated communication campaigns. She has contributed to academic discourse through recent publications focusing on critical perspectives in advertising and sustainability in fashion education.

Articles (3)

Year:

2023

Year:

2023

Year:

2020

Collaborators (1)

Belinda de Frutos Torres

Profesora Titular de Universidad

Universidad de Valladolid

SPAIN

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MARTA PACHECO RUEDA

Research Interests

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Articles (3)

Introducción del monográfico 'Publicidad, sociedad digital y perspectivas críticas'

Generando conciencia ecológica desde la universidad. Análisis de una experiencia en torno a moda y sostenibilidad con futuros profesionales de la publicidad

Dimensiones en la evaluación de la creatividad en campañas de comunicación integrada. Una aportación para la evaluación en el entorno docente.

Collaborators (1)

Belinda de Frutos Torres

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