Martin Joseph Gannon
Lecturer in Entrepreneurship
United KingdomResearch Interests
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About
Martin Joseph Gannon is a Lecturer in Entrepreneurship at the University of Edinburgh, UK. His research areas include e-commerce customer engagement, natural heritage tourism, and the cultural consumption experiences of both local and non-local visitors. He has also explored the concepts of co-creation in tourism and consumers' perceptions of authenticity in heritage experiences. His recent work emphasizes the importance of social media in consumer behavior.
Articles (6)
Year:
2024
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Year:
2020
Collaborators (5)
Fevzi Okumus
Professor
University of Central Florida
Bailey Ashton Adie
Visiting Professor
Università degli Studi del Piemonte Orientale Amedeo Avogadro
Muhammet Kesgin
Rochester Institute of Technology
Babak Taheri
Prof
University of Nottingham
Renzo Cordina
Senior Lecturer
University of Dundee
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