Marzia Ingrassia

Contract Professor of Statistics

Università degli Studi di Palermo

Italy

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About

Marzia Ingrassia is a Contract Professor of Statistics at Università degli Studi di Palermo, Italy. Her research areas include the impact of artificial intelligence on marketing within the beverage industry, the framework of Italian agriculture, and the interplay between the Mediterranean diet, sustainability, and tourism. She has contributed to multiple recent articles that examine issues related to environmental sustainability in agriculture and the influence of sensory experiences on the branding of Sicilian wines.

Articles (12)

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2025

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2024

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2021

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2021

Collaborators (5)

Pietro COLUMBA

Professore Ordinario

Università degli Studi di Palermo

ITALY

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Paula Silva

Assitant Professor

Universidade do Porto Instituto de Ciências Biomédicas Abel Salazar

PORTUGAL

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Simona Bacarella

Professore Associato

Università degli Studi di Palermo

ITALY

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Stefania Chironi

Università degli Studi di Palermo

ITALY

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Claudio Bellia

Università degli Studi di Napoli Federico II

ITALY

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Marzia Ingrassia

Research Interests

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Articles (12)

How will artificial intelligence drive marketing in the beverage industry? - A bibliometric literature review

Current Framework of Italian Agriculture and Changes between the 2010 and 2020 Censuses

Mediterranean Diet, Sustainability, and Tourism—A Study of the Market’s Demand and Knowledge

Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism

Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector

Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet

Interactions between Street Food and Food Safety Topics in the Scientific Literature—A Bibliometric Analysis with Science Mapping

JIFAM Special Issue on Experiential Marketing: Perspectives from the International Agro-food Sector

Consumption of spices and ethnic contamination in the daily diet of Italians - consumers’ preferences and modification of eating habits

Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past

Collaborators (5)

Pietro COLUMBA

Paula Silva

Simona Bacarella

Stefania Chironi

Claudio Bellia

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