Matthew Hindmarsh

Lecturer in Sport Business and Media

Liverpool John Moores University Liverpool Business School

United Kingdom

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Matthew Hindmarsh is a Lecturer in Sport Business and Media at Liverpool John Moores University Liverpool Business School in the United Kingdom. His research interests focus on sponsorship in grassroots sports, adaptive learning technologies, and the impacts of COVID-19 on grassroots cycling. Recent publications include a scoping review of grassroots sport sponsorship and an analysis of stakeholders' sponsorship roles in grassroots football clubs.

Articles (4)

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Collaborators (1)

Anees Ikramullah

University of Westminster

UNITED KINGDOM

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Matthew Hindmarsh

Research Interests

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Articles (4)

Sponsorship of Grassroots Sport: a Scoping Review of Research

Grassroots football club stakeholders' sponsorship: the role of happiness and shared values

Adaptive learning through technology: a technical review and implementation

Understanding the impact COVID-19 has had on grassroots cycling: the perspective of grassroots volunteers and British cycling staff

Collaborators (1)

Anees Ikramullah

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