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Maurice Patterson
Senior Lecturer in Marketing
University of Limerick
IrelandResearch Interests
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About
Dr. Maurice Patterson is a Senior Lecturer in Marketing at the University of Limerick, Ireland. His research interests include family ethnography, liminal consumption, and visual literacy in consumer behavior. He has published recent articles exploring the challenges of ethnographic practices, autoethnography, and the interplay between brand aesthetics and consumer identities.
Articles (3)
Year:
2020
Year:
2020
Year:
2020
Collaborators (2)
Vikram Kapoor
Lecturer in Marketing
Goldsmiths University of London
UNITED KINGDOM
Caoilfhionn Ní Bheacháin
Lecturer in Communications
University of Limerick
IRELAND
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