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Maxi Heitmayer

Assistant Professor

Rowan University

United States

Research Interests

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About

Maxi Heitmayer is a Teaching Fellow at The London School of Economics and Political Science in the Department of Economics, UK. His research interests encompass user experiences in extended reality, literacy skills, and the dynamics of attention economics on social media. He has contributed significantly to various studies on hybrid environments, digital social norms, and sustainable practices.

Articles (18)

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2026

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2025

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2025

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2022

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2021

Collaborators (3)

Anna Juliane Heinrich

Researcher, project manager, lecturer

Technische Universität Berlin

GERMANY

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Robin Schimmelpfennig

University of Lausanne

SWITZERLAND

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Gabriela Daniels

Honorary Lecturer

University College London

UNITED KINGDOM

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Maxi Heitmayer

Research Interests

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About

Articles (18)

Open-Ear Headphones as Ambient Interfaces: Cognitive Augmentation and Sociality in Everyday Use

Scrolling for a cause: Supporting intentional smartphone use through the Ulysses Donation Pledge

Making sense of nonsense: A qualitative investigation of how brainrot content serves generation Z's media needs

Experiencing Hybrid Spaces: A scoping literature review of empirical studies on human experiences in cyber-physical environments

Exploring User Perceptions of Peak Experience in Extended Reality User Experiences in Immersive and Augmented Spaces: A Case Study of the Jadu Web3 Community

Code‐Related Activities and Their Association With Early Literacy Skills: A Scoping Review and Meta‐Analysis

Studying the Remix

Exploring Peak Experiences through Multi-Sensory Extended Reality

When the phone’s away, people use their computer to play: distance to the smartphone reduces device usage but not overall distraction and task fragmentation during work

Towards a taxonomy for assessing and classifying the needs of curly hair: A mixed method, ethnographic and quantitative data study

The Second Wave of Attention Economics. Attention as a Universal Symbolic Currency on Social Media and beyond

Cyborg Children: A Systematic Literature Review on the Experience of Children Using Extended Reality

Netiquette as Digital Social Norms

Less Is More: Preventing Household Food Waste through an Integrated Mobile Application

Sustainable Death? Promoting Adoption of Green Passing

Patterns of multi-device use with the smartphone. A video-ethnographic study of young adults’ multi-device use with smartphones in naturally occurring contexts

Multilayered Installation Design: A framework for analysis and design of complex social events, illustrated by an analysis of virtual conferencing

Why are smartphones disruptive? An empirical study of smartphone use in real-life contexts

Collaborators (3)

Anna Juliane Heinrich

Robin Schimmelpfennig

Gabriela Daniels

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