Maximilian Schreieck

Assistant Professor - Digital Services and Platforms

University of Innsbruck

Austria

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About

Maximilian Schreieck is an Assistant Professor in Digital Services and Platforms at Universität Innsbruck, Austria. His research focuses on managing disinformation on social media platforms, platform governance for established companies, and the role of generative AI in platform ecosystems. Additionally, he explores the impact of digital platform strategies on firm value, particularly in the banking industry, and the implications of online personae and multi-platform integration strategies.

Articles (17)

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

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2020

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2020

Collaborators (2)

Manuel Wiesche

Technische Universität Dortmund

GERMANY

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Helmut Krcmar

Univ.-Prof. for Information Systems

Ludwig-Maximilians-Universität München

GERMANY

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Maximilian Schreieck

Research Interests

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About

Articles (17)

Platform Governance for Established Companies

Complementor Value Co-Creation in Generative AI Platform Ecosystems

Managing disinformation on social media platforms

The role of knowledge boundary resources for platform ecosystems – insights and design implications from SAP's Business Technology Platform

The Effect of Digital Platform Strategies on Firm Value in the Banking Industry

A face of one’s own: The role of an online personae in a digital age and the right to control one’s own online personae in the presence of digital hacking

Governing innovation platforms in multi-business organisations

A typology of multi‐platform integration strategies

A typology of multi-platform integration strategies

The role of knowledge boundary resources for platform ecosystems - insights and design implications from SAP's Business Technology Platform

Computing and Social Welfare: Minimizing societal harm from digital transformation while preserving the benefits of innovation in online businesses

Design Thinking in Digital Innovation Projects - Exploring the Effects of Intangibility

Social Welfare Computing and the management and regulation of new online business models

The Cooperation Paradox—forming a single coalition in order to increase, rather than decrease, the number of economically viable alternatives

Capabilities for value co-creation and value capture in emergent platform ecosystems: A longitudinal case study of SAP’s cloud platform

Digital platform ecosystems

From Product to Platform: How can BMW compete with Platform Giants?

Collaborators (2)

Manuel Wiesche

Helmut Krcmar

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