Mayoor Mohan

Professor

Virginia Commonwealth University

United States

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About

Professor Mayoor Mohan is a faculty member at Virginia Commonwealth University in the United States. His research focuses on brand alliances, workplace experiences, service innovation in industrial markets, and the impact of celebrity endorsements in business-to-business advertisements. Recent articles authored by Professor Mohan explore these themes through various empirical analyses and perspectives.

Articles (4)

Year:

2025

Year:

2022

Year:

2020

Year:

2020

Collaborators (1)

Alexander Mckay

Assistant Professor

Virginia Commonwealth University

UNITED STATES

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Mayoor Mohan

Research Interests

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Articles (4)

The effect of brand alliances across dependent variables and research designs: A meta-analysis

Another day, another chance: Daily workplace experiences and their impact on creativity

Service innovation and adoption in industrial markets: An SME perspective

Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes

Collaborators (1)

Alexander Mckay

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