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Meltem Kiygi-Calli

Has grant

Kadir Has University

Turkey

Research Interests

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Professors in Turkey

Recent Grants

Grant: Close

Econometric analysis of the impact of marketing communication spots

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Articles (7)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Collaborators (2)

Nimet Uray

Professor

Kadir Has University

TURKEY

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Petek Tosun

Associate Professor Dr

Kadir Has University

TURKEY

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Meltem Kiygi-Calli

Research Interests

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Recent Grants

Articles (7)

Evolution of Marketing and Its Impact on Society

Esports as a Hybrid Communication Arena

Rethinking performance measurement in esports: How games shape coaching priorities for amateur player development

A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity

Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products

Babbling through social media: A cross-country study mapping out social networks using eWOM intentions

Collaborators (2)

Nimet Uray

Petek Tosun

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