Michael Kruesi

Associate Professor

Singapore Institute of Technology

Singapore

Research Interests

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Professors in Environmental Sustainability

About

Michael Kruesi is an Associate Professor at the Singapore Institute of Technology. His research focuses on sustainability in the hotel industry, institutional isomorphism in international franchising, and resource-based views in hospitality and tourism. He has contributed to the academic conversation through various articles exploring the intersection of brand perceptions and service outcomes in the hospitality sector.

Articles (4)

Year:

2024

Year:

2023

Year:

2023

Year:

2020

Collaborators (2)

Seontaik Kim

Assistant Professor

Morgan State University

UNITED STATES

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PETER ZAMBORSKY

University of Auckland

NEW ZEALAND

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Michael Kruesi

Research Interests

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About

Articles (4)

Green is the New Black in the Hotel Industry: Optimizing Revenue Through Promoting Sustainability

Achieving Institutional Isomorphism in International Franchising through Knowledge Transfer: Evidence from the Food and Beverage Industry in Cambodia

Resources, capabilities and competencies: a review of empirical hospitality and tourism research founded on the resource-based view of the firm

An examination of the progressive effects of hotel frontline employees’ brand perceptions on desirable service outcomes

Collaborators (2)

Seontaik Kim

PETER ZAMBORSKY

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