Michael S. Pangburn

Professor

University of Oregon

United States

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About

Michael S. Pangburn is a Professor at the University of Oregon in the United States. His research focuses on various aspects of marketing strategies, including product launches, pricing structures, and retail innovations. He has contributed to academic literature with articles examining topics such as the impact of delayed discounts, joint sales, and the effects of product refresh services on consumer behavior.

Articles (7)

Year:

2025

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Collaborators (1)

Eren Çil

Associate Professor

University of Oregon

UNITED STATES

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Michael S. Pangburn

Research Interests

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Articles (7)

Sequential product launches with post-sale updates

Pricing and structuring product trials: Separate versus mixed wine tastings

Retail Sample Boxes: Counteracting the Adverse Effect of Accelerated Learning via Future Credit

From Used to New: Committing to Product Refresh Services

Understanding the Value of Delayed Discounts in Retail Rewards Programs

Pricing Joint Sales and Rentals: When are Purchase Conversion Discounts Optimal?

What if Hotelling's Firms Can Mass Customize?

Collaborators (1)

Eren Çil

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