Michal Mičík
Associate Professor
Czech RepublicResearch Interests
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About
Michal Mičík is an Associate Professor at the University of West Bohemia in the Czech Republic. His research areas include social commerce, consumer behavior during the COVID-19 pandemic, and trust dynamics in digital environments. His recent articles focus on the mediating effects of trust in social commerce and insights into generational cohort perspectives on consumer shopping behavior.
Articles (7)
Year:
2025
Year:
2024
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2021
Collaborators (4)
Dana Egerová
Associate professor - Economics and Management
-
Mikuláš Gangur
Education., R&D, associate professor
University of West Bohemia
Lenka Komarkova
Prague University of Economics and Business
Ludvik Eger
Associate Professor
University of West Bohemia
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