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Michel Desbordes
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About
Michel Desbordes is a Professor at l'Université Paris-Saclay Faculté des Sciences du Sport in France. His research focuses on the implications of digital technologies in the sports industry, exploring topics such as brand identity, audience engagement, and the socio-economic impacts of sporting events. Recent publications examine the transformative effects of digitalization, the interplay between traditional and esports branding, and the challenges presented by COVID-19 to the sports landscape.
Recent Grants
Grant: Close
Greenwashing and sponsorship
Open Date: 2023-09-01
Close Date: 2026-09-01
Grant: Close
Economie du sport en Afrique
Open Date: 2020-02-01
Close Date: 2022-01-01
Grant: Close
Sport and entertainment
Open Date: 2020-01-01
Close Date: 2023-01-01
Grant: Close
Technological Transformation of Sports Spectators’ Customer Experiences
Open Date: 2019-02-01
Close Date: 2021-10-01
Grant: Close
The effects of the international sport federation’s event business models on the actual event delivery : the case of co-hosted major sport events
Open Date: 2019-01-01
Close Date: 2022-01-01
Articles (10)
Year:
2026
Year:
2026
Year:
2025
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2020
Year:
2020
Year:
2020
Collaborators (2)
Fateme Zare
University of Physical Education
Christopher Hautbois
Université Paris-Saclay
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