Michele Girotto
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Assitant professor
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About
Dr. Michele Girotto is an Assistant Professor at the University of Barcelona, Spain. His research interests encompass experiential tourism communication, immigrant entrepreneurship, and the integration of social commerce in marketing strategies. Recent publications include studies on the perceptions of engineering students towards competency development and the impact of e-marketing strategies in Catalan SMEs during the Covid-19 pandemic.
Recent Grants
Grant: Close
Herramientas de Inteligencia Artificial en la Enseñanza del Marketing: Un Análisis Comparativo de la Experiencia de Estudiantes, Profesionales y Profesores en España y Chile
Open Date: 2024-09-01
Close Date: 2025-11-01
Grant: Close
Programa TEMPUS - HONOR - High Objectives of National Organizational Reform
Open Date: 2012-10-01
Close Date: 2015-10-01
Grant: Close
Programa LLP-SUMUP: Strategic University Management. Unfolding Practices
Open Date: 2011-10-01
Close Date: 2013-09-01
Grant: Close
TEMPUS IV: ISMU - INSTITUTE FOR STRATEGIC MANAGEMENT OF UNIVERSITIES
Open Date: 2011-10-01
Close Date: 2014-10-01
Grant: Close
(UNIQTOOL) Implementation of the policy and benefits for work on the institutional level
Open Date: 2010-01-01
Close Date: 2013-01-01
Articles (9)
Year:
2025
Year:
2024
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2024
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2022
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2021
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2021
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2021
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2021
Year:
2020
Collaborators (2)
Andrea Oliveira
Associated professor
University of Malaga
Andrés de Andrés
Associate Professor
IU Internationale Hochschule GmbH
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