Miguel Llorens-Marin

Associate professor

Universidad Complutense de Madrid

Spain

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About

Miguel Llorens-Marin is an Associate Professor at Complutense University of Madrid, Spain. His research interests include blockchain applications in marketing, particularly within loyalty programs, and decision-making processes in hospitality management. His recent work has focused on the analysis of electronic word-of-mouth strategies and the digital transformation of retail environments.

Articles (10)

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2025

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2025

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2025

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2024

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2024

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2023

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2023

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2023

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2022

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2021

Collaborators (5)

ZIWEI SHU

Universidad Complutense de Madrid

SPAIN

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Ramón Alberto Carrasco González

SPAIN

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ADOLFO HERNANDEZ ESTRADA

Head of Department

Universidad Complutense de Madrid

SPAIN

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Mario Arias-Oliva

Universidad Complutense de Madrid

SPAIN

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ANTONIO Bautista García-Vera

PROFESOR

Universidad Complutense de Madrid

SPAIN

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Miguel Llorens-Marin

Research Interests

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Articles (10)

A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes

Decoding hotel reviewers: Insights from a decision tree analysis

Customer Electronic Word of Mouth Management Strategies Based on Computing with Words: The Case of Spanish Luxury Hotel Reviews on TripAdvisor

The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes

Fuzzy Set Qualitative Comparative Analysis of Loyalty Programmes Powered with Blockchain via an UTAUT2 Framework

Análisis de la formación permanente del profesorado universitario mediante fotografías tomadas por su alumnado

Altruism in eWOM: Propensity to Write Reviews on Hotel Experience

Smartphones, foto-elicitación y desarrollo profesional docente en la transformación digital de universidades

MULTIPLE CRITERIA APPROACH APPLIED TO DIGITAL TRANSFORMATION IN FASHION STORES: THE CASE OF PHYSICAL RETAILERS IN SPAIN

A study on the downloading intention of fashion retailers’ apps

Collaborators (5)

ZIWEI SHU

Ramón Alberto Carrasco González

ADOLFO HERNANDEZ ESTRADA

Mario Arias-Oliva

ANTONIO Bautista García-Vera

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