Milena Viassone

Professore Associato

Università Bocconi Dipartimento di Management e Tecnologia
Country flagItaly

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About

Milena Viassone is an Associate Professor at the Università degli Studi di Torino, Dipartimento di Management, Italy. Her research interests include the intersection of technology and consumer behavior, focusing on areas such as the metaverse in the fashion industry, digitalisation in SMEs prompted by COVID-19, and sensory experiences in augmented environments. Her recent articles contribute to understanding these dynamic fields through systematic reviews and empirical studies.

Articles (3)

Year:

2024

Year:

2023

Year:

2022

Collaborators (2)

GIORGIA PROFUMO

University of Genoa

ITALY
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Ginevra Testa

University of Genoa

ITALY
View details
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