Millicent Njeri

Assistant Professor

Florida State University

United States

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About

Millicent Njeri is an Assistant Professor at Florida State University, United States. Her research interests encompass employer attractiveness among Millennials and Generation Z, tourism research methodologies, and hospitality marketing strategies. Recent publications include studies on internal consistency in hospitality research, sonic branding, and an evaluation of relational benefits in private club membership.

Articles (9)

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2025

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2025

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2025

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2025

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2025

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2024

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2024

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2023

Year:

2022

Collaborators (2)

Jeff Allen

University of North Texas

UNITED STATES

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James O. Uanhoro

University of North Texas

UNITED STATES

View details

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Millicent Njeri

Research Interests

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Contact this professor

About

Articles (9)

EXPRESS: “It’s not just the money”: A measurement of internal employer attractiveness among Millennials and Generation Z

Response style bias in tourism research: using item response tree models to reduce measurement error

Modeling Multidimensionality in Hospitality and Tourism Research: Exploratory Higher-Order Factor Analysis

Expanding the domain of hospitality research: the hospitality virtue scale

Measuring the relational benefits of private club membership: A factor analytic evaluation

Revisiting internal consistency in hospitality research: toward a more comprehensive assessment of scale quality

Sonic branding in hospitality marketing

Assessing the application of 𝛽-weights and structure coefficients in published hospitality and tourism research

Default to truth in information behavior: a proposed framework for understanding vulnerability to deceptive information

Collaborators (2)

Jeff Allen

James O. Uanhoro

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