Mirko Olivieri

Assistant Professor

Università Cattolica del Sacro Cuore

Italy

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About

Mirko Olivieri is an Assistant Professor at Università Cattolica del Sacro Cuore in Italy. His research areas include communication strategies in hospitality, digital and traditional marketing integration for B2B startups, luxury fashion retail strategies in the metaverse, and the use of social media platforms in international marketing for startups. Dr. Olivieri's recent articles reflect a strong focus on sustainable practices and innovative marketing approaches in various sectors.

Articles (4)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Collaborators (2)

Elena Cedrola

University of Macerata

ITALY

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Ginevra Testa

University of Genoa

ITALY

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Mirko Olivieri

Research Interests

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Articles (4)

Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants

Integrating digital and traditional channels to activate relationships and networks in B2B startup internationalization

The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences

Social media platforms use in startups’ international marketing strategies: a multiple case study

Collaborators (2)

Elena Cedrola

Ginevra Testa

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