Mohammad Iftekhar Rahman

Graduate Teaching Assistant

University of Auckland

New Zealand

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About

Mohammad Iftekhar Rahman is a Graduate Teaching Assistant at the University of Auckland, New Zealand. His research primarily focuses on upgrading processes of emerging-market manufacturers within global value chains, as well as investigating millennials’ purchasing behavior towards fashion clothing brands, particularly the influence of brand awareness and brand schematicity. He is committed to enhancing understanding of consumer behavior and market dynamics in a global context.

Articles (2)

Year:

2025

Year:

2020

Collaborators (2)

Mohammad Hoque

University of East Anglia

UNITED KINGDOM

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PETER ZAMBORSKY

University of Auckland

NEW ZEALAND

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