Moonhee Cho

University of Tennessee

United States

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Articles (4)

Year:

2024

Year:

2023

Year:

2023

Year:

2021

Collaborators (3)

Xiaohua Zhu

Associate Professor

University of Tennessee

UNITED STATES

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Katie Kim

The University of Tennessee Knoxville

UNITED STATES

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Sifan Xu

Assistant Professor

University of Tennessee

UNITED STATES

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Moonhee Cho

Research Interests

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Articles (4)

Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives

A personal-communicative evaluation approach to CEO advocacy & employee relations

Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions

Ownership vs access: consumers' digital ownership perceptions and preferences

Collaborators (3)

Xiaohua Zhu

Katie Kim

Sifan Xu

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