Moonsup Hyun

University of Louisville

United States

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Articles (10)

Year:

2025

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (5)

Chantelle Hart

Professor

Temple University

UNITED STATES

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Stephen Shapiro

Associate Professor

University of South Carolina

UNITED STATES

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Taeyeon Oh

Assistant Professor

SOUTH KOREA

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James Du

Assistant Professor

Florida State University

UNITED STATES

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Brian Soebbing

Associate Professor

University of Alberta

CANADA

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Moonsup Hyun

Research Interests

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Articles (10)

Social Media Activity and Ticket Pricing: The Impact of Likes on the Major League Baseball Secondary Ticket Market

Determinants of ticket prices in the secondary ticket market and the effects of COVID-19: empirical evidence from NBA ticket price data analytics

A digitally enhanced home-based physical activity intervention for high-risk middle school youth during COVID-19

Revisiting the Uncertainty of Outcome Hypothesis and the Loss Aversion Hypothesis in the National Basketball Association: Adding a Predicted Game Quality Perspective

Esports gender diversity: A leisure constraints perspective

Blinded by Attachment: Examining the Overconfidence Bias of Sports Fans’ Intertemporal Ticket Purchase Decisions

“10,000 Available” or “10% Remaining”: The Impact of Scarcity Framing on Ticket Availability Perceptions in the Secondary Ticket Market

Does time matter? How major league baseball secondary market sellers make ticket pricing decisions

Revisiting the Impact of Divisional Affiliation on Secondary Market Ticket Prices in the National Football League

Self-Serving Bias in Performance Goal Achievement Appraisals: Evidence From Long-Distance Runners

Collaborators (5)

Chantelle Hart

Stephen Shapiro

Taeyeon Oh

James Du

Brian Soebbing

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