Márcio Oliveira

invited adjunct professor

Instituto Politécnico de Leiria

Portugal

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About

Márcio Oliveira is an invited adjunct professor at Instituto Politécnico de Leiria, Portugal. His research areas include crowdfunding, internal communication, employee motivation, and organizational reputation. His recent publications explore the sustainability of projects through crowdfunding, the impact of internal communication on job satisfaction, and the role of empowerment in employee motivation. He has also examined trust and loyalty in retail branding and public organizational reputation.

Articles (15)

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2024

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2024

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2024

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2024

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2023

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2022

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2022

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2022

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2022

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2021

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2021

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PORTUGAL

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Carmem Leal

Assistant Professor

Universidade de Trás-os-Montes e Alto Douro

PORTUGAL

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Marlene Sousa

Instituto Politécnico de Leiria

PORTUGAL

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Márcio Oliveira

Research Interests

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Articles (15)

Crowdfunding in Portugal—Using the Raize Platform to Ensure the Sustainability of Companies and Projects

The Mediating Effect of Motivation between Internal Communication and Job Satisfaction

Crowdfunding versus Traditional Banking: Alternative or Complementary Systems for Financing Projects in Portugal?

Portugal’s Crowdfunding: A Systematic Literature Review

The Influence of Empowerment on the Motivation of Portuguese Employees—A Study Based on a Structural Equation Model

Reputation of Public Organizations: What Dimensions Are Crucial?

Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil

Employee Involvement and Commitment in Internal Communication

Municipal Executive Recommendation by Citizens: Who Is Most Significant?

The Communicative Effectiveness of Branding at Sports Press Conferences

International Open Innovation Strategies of Firms in European Peripheral Regions

Determinants of the Entrepreneurial Influence on Academic Entrepreneurship—Lessons Learned from Higher Education Students in Portugal

The Impact of Gender on Entrepreneurial Intention in a Peripheral Region of Europe: A Multigroup Analysis

How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application

Disorders, Vulnerabilities and Resilience in the Supply Chain in Pandemic Times

Collaborators (9)

Zélia Serrasqueiro

Tânia Santos

António Cardoso

Eulália Santos

Isabel Oliveira

Rui Silva

Amélia Carvalho

Carmem Leal

Marlene Sousa

Make your next move.

Márcio Oliveira

Research Interests

Explore related searches

Contact this professor

About

Articles (15)

Crowdfunding in Portugal—Using the Raize Platform to Ensure the Sustainability of Companies and Projects

The Mediating Effect of Motivation between Internal Communication and Job Satisfaction

Crowdfunding versus Traditional Banking: Alternative or Complementary Systems for Financing Projects in Portugal?

Portugal’s Crowdfunding: A Systematic Literature Review

The Influence of Empowerment on the Motivation of Portuguese Employees—A Study Based on a Structural Equation Model

Reputation of Public Organizations: What Dimensions Are Crucial?

Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil

Employee Involvement and Commitment in Internal Communication

Municipal Executive Recommendation by Citizens: Who Is Most Significant?

The Communicative Effectiveness of Branding at Sports Press Conferences

International Open Innovation Strategies of Firms in European Peripheral Regions

Determinants of the Entrepreneurial Influence on Academic Entrepreneurship&mdash;Lessons Learned from Higher Education Students in Portugal

The Impact of Gender on Entrepreneurial Intention in a Peripheral Region of Europe: A Multigroup Analysis

How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application

Disorders, Vulnerabilities and Resilience in the Supply Chain in Pandemic Times

Collaborators (9)

Zélia Serrasqueiro

Tânia Santos

António Cardoso

Eulália Santos

Isabel Oliveira

Rui Silva

Amélia Carvalho

Carmem Leal

Marlene Sousa

Make your next move.

Determinants of the Entrepreneurial Influence on Academic Entrepreneurship—Lessons Learned from Higher Education Students in Portugal