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MUHAMMAD YASEEN BHUTTO

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Chief Researcher

American University

United States

Research Interests

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Professors in United States Professors in Environmental Sustainability Environmental Sustainability professors in United States

About

Dr. Muhammad Yaseen Bhutto is an Assistant Professor at North American University, United States. His research focuses on diverse areas including environmental sustainability, corporate social responsibility, and consumer behavior, as evidenced by his recent publications on topics such as the interplay of stress factors in nursing turnover, Generation Z's purchase intentions for organic food, and big data analytics in supply chain management. His work contributes to understanding the implications of environmental values and green innovation in various sectors.

Recent Grants

Grant: Close

Organic Food Consumption In Lithuania

Open Date: 2022-01-01

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Grant: Close

Determinants Of Green Innovation Adoption Of Smes in Saudi Arabia. This project is sponsored by the Deanship of Scientific Research, King Abdulaziz University, Jeddah (Co-PI).

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Close Date:

Grant: Close

Green Initiatives And Environmental Concerns Foster Evironmental Sustainability: A Study Based On The Use Of Reusable Drink Cups.

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Articles (18)

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2026

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2024

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2023

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2022

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2022

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2022

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2022

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2022

Collaborators (1)

Yasir Ali Soomro

Associate Professor

king abdulaziz university

SAUDI ARABIA

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MUHAMMAD YASEEN BHUTTO

Research Interests

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About

Recent Grants

Articles (18)

"Green university initiatives and environmental self-identity: waste sorting in Baltic higher education"

AI tool adoption as a driver of digital business model innovation and retail firm performance

Greening Generation Z: unraveling pro-environmental purchase intentions for green apparel in Lithuania through an extended theory of planned behavior, social media influence and environmental self-identity

The Nexus Between CSR and Sustainability Performance in Hospitality: A Moderated-Mediation Analysis

The influence of spirituality, ethics and religiosity on green buying behavior: a cross-cultural study of Chinese and Pakistani consumers

Addressing nurse turnover in Ghana: the interplay of stress factors, job satisfaction, and transformational leadership

"Eco-conscious appetites: Investigating organic food purchase intentions through consumption values, empowered by environmental self-identity and analyzed using MGA - Baltic insights" (vol 10, e35330, 2024)

Adoption of AI-powered technologies for food upcycling in green hotels: a technology-organization-environment and natural resource-based view perspective

Responsible leadership practices amid COVID-19 to foster nurses' occupational calling and curtail emotional exhaustion: a pre-and post-intervention effects analysis

The Role of Environmental Values, Environmental Self-Identity, and Attitude in Generation Z’s Purchase Intentions for Organic Food

Understanding the nexus among big data analytics capabilities, green dynamic capabilities, supply chain agility and green competitive advantage: the moderating effect of supply chain innovativeness

Do corporate social responsibility and technological innovation get along? A systematic review and future research agenda

The Nexus between Environmental Corporate Social Responsibility, Green Intellectual Capital and Green Innovation towards Business Sustainability: An Empirical Analysis of Chinese Automobile Manufacturing Firms

Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)

Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups

The Role of Halal Brand Relationship Quality towards Relational, Utility Value and Halal Brand Resonance

Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)

Chinese Consumers’ Purchase Intention for Organic Meat: An Extension of the Theory of Planned Behaviour

Collaborators (1)

Yasir Ali Soomro

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