Nabil Ghantous

About

Professor Nabil Ghantous is a faculty member at EM Normandie Business School in France. His research areas encompass marketing strategies, brand management, and franchising practices, as highlighted in his recent articles. Notable topics include the intersection of corporate social responsibility and brand defense, as well as co-creation practices within international franchising. His academic contributions also explore the effects of market and entrepreneurial orientation on organizational ambidexterity in the hospitality sector.