Nandini Nim

Assistant Professor

Colorado State University

United States

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About

Nandini Nim is an Assistant Professor at Colorado State University, USA. Her research areas include digital marketing ecosystems, consumer payment choices in virtual environments, and cross-border marketing strategies. Recent articles authored by her explore the implications of cryptocurrency in retailing, as well as the adoption of platform-based mobile payments across different countries.

Articles (4)

Year:

2025

Year:

2024

Year:

2022

Year:

2021

Collaborators (1)

Amit Agarwal

Assistant Professor

Penn State Erie The Behrend College

UNITED STATES

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Nandini Nim

Research Interests

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Articles (4)

Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments

Digital marketing ecosystems and global market expansion: current state and future research agenda

Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions

Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects

Collaborators (1)

Amit Agarwal

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